On-Page SEO Factor
On-page SEO is an important factor because, if you ask any digital marketer what is the most important part of digital marketing, 99% of them will tell you about Search Engine Optimization. Research has shown that SEO has a higher ROI than traditional marketing forms, such as TV and print ads. The best part of SEO is that it will give you free and genuine traffic. We will discuss On-Page SEO in this article.
Generally, SEO is divided into:-
- On Page SEO.
- Off Page SEO.
On Page SEO
Simply put, we can say it’s a critical step to get a high search engine ranking for a web page. The most important and complex part of search engine optimization is on Page Optimization. On Page, Optimization refers to factors that affect our website or web page listing in natural search results.
On-page SEO is the practice of optimizing individual web pages so that search engines can rank higher and gain more relevant traffic. On-page refers to both a page’s content and HTML source code that can be optimized as opposed to off-page SEO refers to links and other external signals.
On Page SEO Factors
Domain & URL Meta Keyword Density Meta Description Unique Content Alt attribute for Image Sitemap H1, H2 tags Keyword in URL Bold or Strong W3C Validator Do not follow and follow Internal Links and External Links Let’s discuss each parameter in detail.
Title tag is normally defined as < title></title>. Using important keywords when starting the Title tag will help you get good ranks. Add a unique Title Tag for various pages at all times. The maximum length of a title tag is between 60-70 characters.
A title tag is an HTML element specifying a web page title. Title tags are shown as the clickable headline for a given result on the Search Engine Results Pages (SERPs) and are important for usability, SEO and social sharing.
Here’s how you can find the HTML code title in the sea on your website. First, go to the browser page. You will right-click your mouse on a Windows computer and select either “View Source” or “View Page Source.”
Before choosing a domain name, our target audience should know. Try to use our domain’s major keywords. It’s better to use a.com version of a URL than others. Hyphens versions in domain or file names that are less than 4.
Domain names are websites ‘ unique, human-readable website addresses. It consists of three parts: a top-level domain (sometimes referred to as an extension or domain suffix), a domain name (or IP address) and an optional subdomain.
The real question now is how these are going to affect SEO. Google’s algorithm contains about 200 ranking factors, and the domain name is just one of them; therefore, it has very little or no effect on the SEO of the site.
URL structure as an important element of a Web page’s interface.No more than 3-5 words in our URL. Avoid using random text and numbers.
SEO friendly URLs are URLs designed to meet users and searchers ‘ needs. In particular, SEO-optimized URLs tend to be short and rich in keywords.
Does the URL have an impact on SEO? While giving weight to the overall domain authority itself, the use of keywords in a URL may also act as a ranking factor. While using a URL that includes keywords can improve the visibility of your site’s search, URLs generally do not have a major impact on the ability of a page to rank.
Use keyword phrases instead of single keywords. Keyword Words should be unique. Each keyword phrase should be found on the web page. Use commas between NO spaces keyword phrases. Keyword length is a maximum of 10 words.
Your SEO keywords are your web content’s keywords and phrases that enable people to find your site through search engines. A website well-optimized for “speak the same language” search engines as its potential SEO visitor base with keywords that help connect search engines to your site.
Just as a keyword is a single word used as a search query, a keyword phrase is a search query of two or more words. For example, a good example of a keyword phrase is Poughkeepsie classic car customization. … Usually, when people do a search, instead of just a single keyword, they type in a keyword phrase.
Keyword Research is used to select keywords of quality. Keywords should be relevant to our site.
The density of keywords is the percentage of times a keyword appears on the webpage. Each keyword should be 2%-5%. Each keyword density should be 5%-20 %. Keyword density is the percentage of the number of times that a keyword appears on a page divided by that page’s total number of words. So if you use your keyword 10 times in an article of 100 words, your density will be 10 %.
For better ranking, there is no ideal or exact percentage. Personally, with “semantic keywords” and LSI keywords, 1-3 percent of keyword density works best for me. Google suggests writing articles that are natural. Again, there is no ideal percentage, but it will work best to place your keyword in natural places.
To attract a click and include keywords, create the meta description tag. As far as keyword relevance is concerned, most search engines ignore the description tag. When displaying search results, most search engines use the Description tag to some extent.
The meta description is a snippet of up to 155 characters – an HTML tag – that sums up the content of a page. The search engines usually indicate in search results the meta description when the search phrase is included in the description, so that the optimized meta description for SEO on-site is critical.
Well, in theory, SEO is not affected by meta descriptions. There has been a mistake. But as the search engine results show meta descriptions, they can affect CTRs (click rates) that are connected to SEO and rankings. Meta descriptions could, therefore, affect SEO in practice.
Content is the king for our visitors as well as for search engines. Provide good and unique content and make sure our keywords are included in our content. The quality content increases our ranking in search engines like quality content. Furthermore, the quality content even helps to get more inbound links to our website. Consider 5-20 percent keyword density in text. The search engines also need to be shown for formatting.
Unique Content is a term for search engine optimization (SEO), meaning content is original and not duplicated anywhere else. Unique content plays a key role in search rankings because search algorithms highly rate unique content and can penalize websites for duplicate content posting.
Simply put, providing your website visitors with unique and relevant content is one of SEO’s most important aspects. Definitely providing quality content has advantages for your website. … Content is an essential part of SEO. Websites that consistently rank higher in search engine results, providing quality content.
Alt attribute for Image
Search engines are unable to read animations from Image & Flash. For example:<imgsrc=”images / services-pic.jpg”ALT=”XYZ company’s”>>Alt tags are the alternative text used to describe images. Alt tags are displayed on the site when you hover over the image with your mouse. It is also helping blind people using text readers to read your page. Alt tags are another place to insert your keywords in order to improve our rankings.
A site map is a list of user-accessible website pages. It lists the number of pages and the overall internal link structure in the site. A site map is still the best insurance to get a search engine to learn about your entire site.
The exclusion standard of the robot, also known as the exclusion protocol of the robot. The standard specifies how and which areas to scan, the user should be able to decide in which bot is or page and scan web pages.
H1, H2 tags
Use the headlining of the page with the H1 tag. H2 tag is using subheading. Separating our content with headers is a good practice as it makes our site more readable and easier to navigate. Do not use H4, H5 …… tags just because you want a better SEO page.
Validation is the process of checking a page or website for compliance with W3C standards. It also checks encoding problems, DOCTYPE compliance, obsolete tags and attributes, and more.
Do follow and No follow
Do follow: It is stranded and trusted links. The search engine considers only do follow links.
No follow: It’s not trusted links on the spam site. The search engine does not consider any links below.
target=”_blank”>Do Follow Link</a>
<a href=http://en.wikipedia.org/wiki/Nofollow rel=”nofollow”>No Follow Link</a>
Avoid things in on page optimization
Hidden text / Invisible links, duplicate content, duplicate title tags, same-page URL variants, off-site images and on-site content.
– Best SEO Agency in Mumbai – The Fastway