- The Story
Faair, a nonprofit organization focused on AI ethics and awareness, approached us to revamp their digital presence. Their existing website lacked clarity, storytelling flow, and visual engagement. The goal was to create a modern, impact-driven website that communicates their mission effectively and supports ongoing campaigns, research, and events.
About The Business
Faair (Foundation for Advancement in Artificial Intelligence Research) is a nonprofit dedicated to exploring the ethical, social, and policy implications of AI. The organization connects researchers, educators, and industry professionals to foster responsible innovation in artificial intelligence.
The Challenge
While Faair had a strong purpose, their site didn’t reflect their mission. It lacked mobile responsiveness, had outdated design, unclear navigation, and didn’t highlight ongoing projects or resources effectively. Their impact was lost in text-heavy pages with no emotional storytelling or visual flow.
Our Approach
Conducted stakeholder interviews and user research to define personas and user journey.
Ensured the new design reflected Faair's mission: responsible AI, ethics, and accessibility.
Reworked the sitemap to simplify access to research, events, and policy documents.
Integrated a storytelling layout for the homepage and key inner pages using impactful visuals.
Created a flexible WordPress backend using Elementor for easy content updates.
Ensured seamless performance across mobile, tablet, and desktop devices.
Applied technical SEO, image optimization, and fast-loading layout structures.
Project Journey
- Kickoff & Scope Finalization
Collaborated with the Faair core team to align on goals and deliverables. - Wireframes & User Flow
Built wireframes around key user journeys researchers, donors, and collaborators. - Design & Visual Language
Crafted UI in alignment with ethical AI branding clean, inclusive, minimal. - Development & Testing
Converted approved designs into responsive pages using WordPress + Elementor. - Go Live & Training
Delivered the final website with training for internal staff on content updates.
Challenges Faced
Nonprofit Clarity: Explaining complex AI topics in a public-friendly tone.
Content Overload: Streamlining large academic resources without overwhelming users.
Visual Balance: Making a text-heavy, research-first platform look engaging.
Donation Flow: Designing a simple and trustworthy contribution process.
Key Features
Clean navigation structure
Modular content blocks for articles and research
Consistent visual language & color system
Mobile-first design
CTA-focused layout to drive engagement
Easy-to-manage CMS for the Faair team
Results
The Faair website saw a 2.4x boost in average session time and a 38% reduction in bounce rate. User engagement and research inquiries increased significantly. The new platform now clearly reflects FAAIR’s mission and impact.
Conclusion
The Faair website redesign not only improved their digital appearance but also empowered their mission to reach a wider audience. The structure, clarity, and flexibility of the new site now serve as a true reflection of their values in the AI space.
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